Erik Buell's hub-motor urban electric motorcycle, promised for 2024, was never delivered to a single customer. FUELL filed Chapter 7 bankruptcy in October 2024 and stated it would not refund pre-orders. We keep this page for completeness and honesty: every spec below is an unfulfilled claim, not a test. Sources on everything.
This is not a buyable product. The Fllow was an ambitious, well-publicized concept with a novel in-wheel hub motor, but it never reached production. FUELL filed Chapter 7 bankruptcy in October 2024, did not deliver pre-orders, and offered no refunds. Treat every number on the brochure as a claim that was never independently verified in a delivered bike.
Why no cost-stack: our standard 5-year cost-to-own model assumes a delivered, ridden motorcycle. The Fllow was never delivered, so itemizing maintenance, charging, and resale would be inventing a product. We will not. The honest figure is the deposit that customers did not get back.
The honest record of an electric motorcycle that was designed, promoted, pre-sold, and then never built. What it was meant to be, what actually happened, and what it means for the people who paid.
The FUELL Fllow was an ambitious urban electric motorcycle from a team including Erik Buell, built around a novel in-wheel hub motor and a chassis-integrated battery. It generated real excitement and roughly $3.5M in crowdfunding. It also never reached a single customer: FUELL filed Chapter 7 bankruptcy on October 16, 2024, did not deliver pre-orders, and said it would not issue refunds. This page exists for completeness. It is not a buyable product, and every spec is an unfulfilled claim.
The short answer is no: you cannot buy one. Here is who it was aimed at, and where each of them stands now.
The Fllow was pitched at urban riders who wanted a clean, future-facing commuter. Because it never shipped, the only real audience that matters now is the people who paid a deposit.
The intended customer: a city rider wanting a quiet, low-maintenance hub-motor commuter with a claimed 150-mile urban range. A genuinely appealing pitch, that never became a product they could ride.
Customers who put down a $100 reservation against a $13,995 balance. After the Chapter 7 filing, FUELL said it could not deliver and would not refund. Depositors were directed to file claims with the bankruptcy court.
People drawn by the Erik Buell name and the in-wheel hub-motor concept. There is plenty to admire in the design ambition, but nothing to own, ride, or service.
For most bikes this section decodes marketing into measured reality. For the Fllow, there is no measured reality, the most important "real" column is simply: it did not ship.
What was genuinely interesting about the design, and why "interesting on paper" is not the same as "real."
The Fllow's ideas were ambitious. Rated honestly, every one of them carries the same badge: it never made it to a verified production bike.
A rear in-wheel hub motor with a headline 553 ft-lb of wheel torque, claimed ~47 hp continuous. A novel packaging idea that frees up the frame, but the torque figure was never demonstrated in a delivered product.
⚠ Never provenA claimed 10 kWh pack integrated into the chassis for a low center of gravity and a clean, tank-free silhouette. Clever packaging on paper, untested in production.
⚠ Never provenA marketing claim of a ~30-minute fast charge on the 10 kWh pack. No delivered bikes exist to confirm the connector, the charger, or the real charge time.
⚠ Marketing claim onlyThe involvement of Erik Buell gave the project real credibility and press. Pedigree, however, is not a delivered motorcycle, and it did not prevent the bankruptcy.
⚠ Did not shipOn a real bike this is where we run the physics. Here, running it would mean dressing up claims as facts.
For transparency, here is what FUELL claimed. Read the whole table as a single word: claimed. None of it was independently verified in a delivered Fllow.
| Spec | FUELL claim | Status |
|---|---|---|
| Range | up to 150 mi urban | unverified |
| Battery | ~10 kWh | claim |
| Continuous power | ~47 hp / ~35 kW | claim |
| Wheel torque | 553 ft-lb (hub) | unproven |
| Top speed | ~85 mph | claim |
| 0 to 60 | ~3.5 s | claim |
| Fast charge | ~30 min | unverified |
| Price | $13,995 (+ $100 reservation) | never honored |
The timeline of a project that took money and never delivered.
The facts, dated and sourced. No spin in either direction.
| When | What happened | Source |
|---|---|---|
| Pre-2024 | FUELL promotes the Fllow, runs successful crowdfunding campaigns raising roughly $3.5M, and takes $100 pre-order reservations against a $13,995 balance due on delivery. | Bikerumor, RideApart |
| Sept 2024 | First customer deliveries were promised by this point. They did not occur. | RideApart |
| Oct 16, 2024 | FUELL Inc. (Wisconsin) files for Chapter 7 bankruptcy in the US Bankruptcy Court, Eastern District of Wisconsin, citing an inability to fund production and shipping. | thepack.news, Electrek |
| Oct 2024 | The company states it will not deliver pre-ordered bikes and will not issue refunds. | Electrek, RideApart |
| Dec 26, 2024 | Deadline for creditors, including depositors, to file claims with the bankruptcy court. | Electrek |
There is nothing to live with, and that is the point.
There is no reliability record because no production motorcycles reached owners. There is no parts or service support because there is no production, no dealer network, and a bankrupt parent company.
One scorecard, identical axes on every bike, including the ones that never shipped.
We score every model on the same eight axes. A product that was never delivered scores low almost everywhere, by definition, not by opinion.
Our standing methodology, printed on every report. We show it here precisely to explain why we did not apply it to the Fllow's unverified numbers.
Requires a verified production V and Ah. FUELL never published confirmed figures for a shipped pack.
Only meaningful once you trust the nominal figure. We do not, for an undelivered bike.
No production bike was ever tested, so there is no real consumption figure to use.
The ~47 hp figure is a claim. We will not convert a claim and present it as a finding.
The "30-minute" claim was never validated; no charger wattage was confirmed in a delivered bike.
We cite everything and date it. For the Fllow, every spec is labeled as a manufacturer claim, and the bankruptcy facts come from established reporting. Spot an error? Our corrections policy means we fix it in public.
Sources retrieved May 2026. All Fllow specifications are manufacturer claims from before the bankruptcy; none were independently verified in a delivered production motorcycle. This page documents a product that did not reach market.